Social media is a driving platform used for exposing promotional content and news. PR has developed from distributing content towards news channels with the purpose of publicising current activities to become a method for digital interaction and creating a ‘buzz’ factor around a subject, with the intention of generating increased traffic movement.
Posts Tagged “Social media”
The social media ‘buzz’ is revealed
Wednesday, November 25th, 2009
A high proportion of companies have explored the rising impact of social media but failed to maximise their returns, according to a report published by Big Mouth Media and Econsultancy.
Research compiled from around 1,100 companies, focused on analysing how social media and online PR are perceived as effective marketing tools.
Almost Two-thirds (64%) of companies say that they have experimented with social media without pursuing interest with active involvement.
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It’s not all about the online chat- real people exist too!
Friday, November 13th, 2009
As a company who prepares social media campaigns for businesses to build contacts and develop business proposals, we would never suggest that merely interacting with contacts via web is enough.
The best possible communication is face-to-face and this can initially be established through social networking online.
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Check a site ranking with Website Grader
Tuesday, October 20th, 2009
Website Grader is a free SEO tool that assesses the marketing effectiveness of a website. It provides an overall score that incorporates factors like website traffic, SEO, social popularity and other technical attributes.
The application is developed by HubSpot, an inbound marketing system helping small or medium sized businesses increase their awareness online through the right channels and convert them into leads and customers for maximum ROI.
The tool offers the option of comparing your website against rival sites to provide an indication of niche performance. As the assessment is divided into six categories, results can be analysed with simplicity.
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