As time progresses, so do techniques. Naturally the definition of marketing remains the same; promote your product/brand, build consumer attraction, sales increased. But the methods we use to market our services have substantially developed.
Using the ‘Four Ps’ formulated by Jerome McCarthy in 1960, Future Blogging explore the ways web has changed the face of marketing today.
Product – It is fair to say that not many brands can truly call their product unique anymore. Where one is created, a similar one is born. The internet exposes products worldwide and gives consumers a prominence of choice. Which brings us onto the next factor – price.
Continue reading “‘P’ is Progression. Can traditional marketing methods still work online?” »
“The audience is different online. They don’t read, they scan.” This is a common thought when preparing web content, although not for me.
Brand management is essential. It is not something that just happens. It requires thought, planning and action.
Firstly, let me start by wishing everyone a Happy New Year and best wishes in what looks likely to be an interesting year in social media. I’m sure I will have the pleasure of chatting to various people throughout the annual calendar this year. Hopefully you are one of them!