“The audience is different online. They don’t read, they scan.” This is a common thought when preparing web content, although not for me.
Web copy is structured to the tune of keyword density and common use of phrases. Though I agree that this can obvious influence search engine rankings, I believe there is a better path to pursue.
Continue reading “The changing face of copy with SEO value” »
How does your job make you feel? Is there a sense of ‘not another day of work’?! Not in all cases…….
Some would perceive marketing as a direct form of selling, but I’m of the opinion that marketing presents a captivating platform for creation and delivery.
“The management process through which goods and services move from concept to the consumer, with the intention to engage and effect.”
Continue reading “Hear me loud and clear: “Why I Love Marketing”” »
Anyone can produce a blog. Well written or not, it still has added value to the owner and an audience. Blogging has evolved from building individual diaries to a productive news source for web users to gather information on demand.
For those of you who avoid the complexity of SEO, organic or not, the methods are irrelevant. However, you can be confident that the end results are of more interest.
Organic SEO consists of small changes that can ultimately make a big difference. Not limited to what shows up in the ‘natural’ search engine results, the methodologies used to achieve such rankings are also highlighted.
The results achieved through ‘organic’ methods offer considerably more value. The concept behind this strategy is to create a campaign based around persuasion and thought tactics. Rather than scouting the web for various dead links that may improve website visibility, alter the campaign stance to focus towards producing a website capable of enticing links without reciprocation.
Continue reading “Organic SEO in a nutshell” »
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