As time progresses, so do techniques. Naturally the definition of marketing remains the same; promote your product/brand, build consumer attraction, sales increased. But the methods we use to market our services have substantially developed.
Using the ‘Four Ps’ formulated by Jerome McCarthy in 1960, Future Blogging explore the ways web has changed the face of marketing today.
Product – It is fair to say that not many brands can truly call their product unique anymore. Where one is created, a similar one is born. The internet exposes products worldwide and gives consumers a prominence of choice. Which brings us onto the next factor – price.
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The euphoria behind social networking sites has instigated a debate on what these sites can actually offer as a business proposition. With billions of people using Facebook, Twitter, Youtube and Linkedin (to name a few) as a way to interact with others, there is a potential consumer base for any business