Social media is a driving platform used for exposing promotional content and news. PR has developed from distributing content towards news channels with the purpose of publicising current activities to become a method for digital interaction and creating a ‘buzz’ factor around a subject, with the intention of generating increased traffic movement.
Posts Tagged “Online PR”
The social media ‘buzz’ is revealed
Wednesday, November 25th, 2009
A high proportion of companies have explored the rising impact of social media but failed to maximise their returns, according to a report published by Big Mouth Media and Econsultancy.
Research compiled from around 1,100 companies, focused on analysing how social media and online PR are perceived as effective marketing tools.
Almost Two-thirds (64%) of companies say that they have experimented with social media without pursuing interest with active involvement.
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