How does your job make you feel? Is there a sense of ‘not another day of work’?! Not in all cases…….
Some would perceive marketing as a direct form of selling, but I’m of the opinion that marketing presents a captivating platform for creation and delivery.
“The management process through which goods and services move from concept to the consumer, with the intention to engage and effect.”
Continue reading “Hear me loud and clear: “Why I Love Marketing”” »
Anyone can produce a blog. Well written or not, it still has added value to the owner and an audience. Blogging has evolved from building individual diaries to a productive news source for web users to gather information on demand.
One of the sample ads
Starting in America before arriving in the UK next month, the project emphasizes the importance of brand identity online. With a launch cost of £61 million, Yahoo are hoping the impact will influence the way users interact on the web.
Through the phenomenal success of social sites like Facebook and Twitter, there is a demand to present a better social outlook elsewhere on the net.
Yahoo will introduce a new slogan “It’s Y!ou” which relates to the traditional brand logo. Example ads will highlight messages such as “The Internet has a new personality: Yours”, and “The Internet is under new management: Yours”, demonstrating the world of digital media.
Continue reading “Yahoo to get personal!” »
Blogging has become a unique opportunity for businesses of all sizes to market their brand worldwide. That’s why more companies are setting up a blog on their site in order to take advantage of the many benefits on offer.
As a relatively easy and cheap marketing tool, blogging allows a company to predominantly insert their image to prospective customers and provide an opportunity to boost their brand’s awareness within the online sector.
A blog offers the freedom to express your views on current industry affairs and confide in customers that your knowledge is of the highest quality. Not only offering your input on related topics, the blog can act as an access for a company’s news and activities. If your company is planning to attend an exhibition, blogging is the perfect approach to informally invite customers to come and meet you in a relaxed and friendly environment.
Continue reading “Business Blogging” »
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