Landing page

Posts Tagged “Landing page”

Successful copy to land conversions

Tuesday, December 15th, 2009

Customer conversion

Grabbing the headlines and winning the traffic is one thing, but securing those all important conversions is a different story.

Advertising has changed. Before the audience were being told what to think and, in general, they went along with it, however, increased competition has meant customers are overly aware of the amount of choice available to buy their desired products.

This influences the way services are sold to customers. Driving them to a website is simply not enough, the landing page becomes decisive. Customers love choice, but why would they need choice if everything is being offered in front of them? This stages the landing page as the fundamental point of sale.

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Organic SEO in a nutshell

Monday, November 16th, 2009

1165439_seo_2For those of you who avoid the complexity of SEO, organic or not, the methods are irrelevant. However, you can be confident that the end results are of more interest.

Organic SEO consists of small changes that can ultimately make a big difference. Not limited to what shows up in the ‘natural’ search engine results, the methodologies used to achieve such rankings are also highlighted.

The results achieved through ‘organic’ methods offer considerably more value. The concept behind this strategy is to create a campaign based around persuasion and thought tactics. Rather than scouting the web for various dead links that may improve website visibility, alter the campaign stance to focus towards producing a website capable of enticing links without reciprocation.
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Is your website stuck in a traffic jam?

Tuesday, November 10th, 2009

traffic-light_redStruggling to attract the desired number of visitors to your website each day? Want to promote your company website as the place to come for industry information?

Every website is in competition in some form or another. In tough economic conditions, every website is desperate to make their voice heard above the rest, with challenging obstacles easily overcome with the right mentality and approach.

SEO is an important contribution for driving visitors to your site. Not only are websites competing for traffic, but also the sales generated by the additional customers. With this in mind, an essential starting point to review before building a campaign to generate extra traffic, is the landing page.
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You’ve Got Mail: How to prepare a successful email marketing campaign

Monday, October 26th, 2009

When efficiently managed, email marketing is a powerful tool to promote business to a range of customers.

As an effective way of staying in contact with your current and prospective customers, response success can depend on various contributing factors.

emailmarketEvery design is customised to provide companies with a unique look for their brand. Presenting an engaging design has to be complimented by captivating copy and present real opportunity for sale.

Email marketing is an ever-changing game. The message has to be clear and direct to attract customers to explore your website. Influencing the audience to visit your website is the hard part, and can take numerous trials before making an impact.
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