Grabbing the headlines and winning the traffic is one thing, but securing those all important conversions is a different story.
Advertising has changed. Before the audience were being told what to think and, in general, they went along with it, however, increased competition has meant customers are overly aware of the amount of choice available to buy their desired products.
This influences the way services are sold to customers. Driving them to a website is simply not enough, the landing page becomes decisive. Customers love choice, but why would they need choice if everything is being offered in front of them? This stages the landing page as the fundamental point of sale.