Google is launching its first major UK above-the-line advertising campaign, called ‘Gone Google’.
The campaign will break this morning across London locations and in newspapers and magazines to promote its range of Google Apps products for business.
Created by Google’s in-house creative hub in New York, the ads will also run for the month across US, France and Australia.
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One of the sample ads
Starting in America before arriving in the UK next month, the project emphasizes the importance of brand identity online. With a launch cost of £61 million, Yahoo are hoping the impact will influence the way users interact on the web.
Through the phenomenal success of social sites like Facebook and Twitter, there is a demand to present a better social outlook elsewhere on the net.
Yahoo will introduce a new slogan “It’s Y!ou” which relates to the traditional brand logo. Example ads will highlight messages such as “The Internet has a new personality: Yours”, and “The Internet is under new management: Yours”, demonstrating the world of digital media.
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For people who believe that social networking sites such as facebook and Twitter can’t benefit their company, here is an example of a top company who disagrees.
Toni & Guy, one of the world’s top hair brands are using Twitter as a service for feeding their customers information about the forthcoming event, London Fashion Week.
Using Glam Media’s Tinker technology, Toni & Guy aim to promote their brand in one of the biggest fashion events on the calendar. The tinker technology collects information from social networking sites and supplies the content back to followers and fans, therefore making it easier for them to keep up-to-date with their favourite designers.
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