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Nike create winning Soccer+ app tactic

Friday, October 2nd, 2009

UntitledWe don’t usually indulge in the iPhone apps market here at Future Blogging, but our love for football has got the better of us!

Nike has launched a new application for the popular Apple phone, featuring two of the world’s best footballers Cesc Fabregas and Andres Iniesta, as part of a digital programme aimed at younger players.

Digital AKQA, a digital agency who work with Nike on their online and mobile marketing campaigns, launched the Soccer+ app as part of a strategy to promote the brand’s CTR360 Maestri boot.
Continue reading “Nike create winning Soccer+ app tactic” »

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