“The audience is different online. They don’t read, they scan.” This is a common thought when preparing web content, although not for me.
Web copy is structured to the tune of keyword density and common use of phrases. Though I agree that this can obvious influence search engine rankings, I believe there is a better path to pursue.
Continue reading “The changing face of copy with SEO value” »
Brand management is essential. It is not something that just happens. It requires thought, planning and action.
A company’s reputation is everything. Take their reputation away and they’re left with nothing. Trading without any brand strategy is a gamble and should seriously be a top priority for any company, especially in the digital world of today.
The rise of social media provides a convenient opportunity for companies to expose their thoughts and services. However, there is an element of risk within the social arena.
If you take 10 years establishing a solid reputation in the industry, why risk losing it all by simply playing ignorant to social planning. Therefore Future Blogging prepared five fundamental areas to explore and ensure that brand reputation remains positive.
Continue reading “5 ways to ensure respectable brand management” »
Firstly, let me start by wishing everyone a Happy New Year and best wishes in what looks likely to be an interesting year in social media. I’m sure I will have the pleasure of chatting to various people throughout the annual calendar this year. Hopefully you are one of them!
An exciting 2009 revealed what seems to be unlimited potential for social media as a marketing platform. Twitter braced millions of users with various new applications and channels in which to market themselves or their brands.
Continue reading “Are you ready for a digital 2010?” »
Thinking about creating a website or simply redesigning an outdated one? Consider this….what makes a successful website? Is it the immense use of flash that astounds your visitors for a minute before leaving, or implementing a user journey designed towards conversions?
Successful websites satisfy both business and customer needs. A website needs to define a balance of meeting customer needs while also increasing conversions. This can be achieved through detailed market research and discovering the way to influence users.
Creating user journeys builds trust that allows this medium to take its place as a valuable channel for customers to experience a product, service and brand.
Continue reading “Guide your visitors on a user journey” »
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