SEO Talk

Archive for the “SEO Talk” Category

Building an SEO strategy for your business

Friday, August 12th, 2011

#1 Planning for your SEO Campaign

SEO StrategyThis is part 1 in a series on building a successful SEO strategy…

Every business wants to be #1 on Google, and I’m sure you’re no different. However, before you go diving into a desperate attempt to improve your rankings in search engines, take time out to plan now rather than backtracking further down the line.

SEO is long-winded and demands hours of your time. Not only is it time-consuming, but results are rarely instant (can take months to see improvement). Before you head out into the online world in search of links, consider what your business goals are and ensure your website reflects its purpose.
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The changing face of copy with SEO value

Thursday, January 14th, 2010

link building is key“The audience is different online. They don’t read, they scan.” This is a common thought when preparing web content, although not for me.

Web copy is structured to the tune of keyword density and common use of phrases. Though I agree that this can obvious influence search engine rankings, I believe there is a better path to pursue.
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Organic SEO in a nutshell

Monday, November 16th, 2009

1165439_seo_2For those of you who avoid the complexity of SEO, organic or not, the methods are irrelevant. However, you can be confident that the end results are of more interest.

Organic SEO consists of small changes that can ultimately make a big difference. Not limited to what shows up in the ‘natural’ search engine results, the methodologies used to achieve such rankings are also highlighted.

The results achieved through ‘organic’ methods offer considerably more value. The concept behind this strategy is to create a campaign based around persuasion and thought tactics. Rather than scouting the web for various dead links that may improve website visibility, alter the campaign stance to focus towards producing a website capable of enticing links without reciprocation.
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