“The audience is different online. They don’t read, they scan.” This is a common thought when preparing web content, although not for me.
Web copy is structured to the tune of keyword density and common use of phrases. Though I agree that this can obvious influence search engine rankings, I believe there is a better path to pursue.
Off-page activity becomes fundamental to successful SEO content. The faces of social media and blogging have made web content a popularity contest. Gain the links and you gain the search engine rankings.
This structure demands compelling copy that is built around reader loyalty. Yes, keyword density still needs to be considered, but in a way that is presentable.
Blogs are not merely built for SEO benefit. They are a popular and reliable news source. Search engine rankings are built around the popularity of a website and related keywords.
Modern SEO is all about crafting exceptional content that readers link back to, thereby increasing your trust and authority and attracting links to the pages you want to rank well for certain keywords.
Social media encourages another path to increase traffic to a website. Retweeting content creates great exposure in itself. Social channels are the new way to find what you’re looking for. After all, social activity even appears in search engine results now.
Don’t dismiss the writing quality simply for SEO purposes. Combine both and produce copy focused towards readability and loyalty. The website traffic received will be of high value than any other means.