Firstly, let me start by wishing everyone a Happy New Year and best wishes in what looks likely to be an interesting year in social media. I’m sure I will have the pleasure of chatting to various people throughout the annual calendar this year. Hopefully you are one of them!
An exciting 2009 revealed what seems to be unlimited potential for social media as a marketing platform. Twitter braced millions of users with various new applications and channels in which to market themselves or their brands.
The rapid expansion of various networks, including Facebook, Linkedin and Twitter, means that if you are still yet to possess an account on any of these networks than you are seriously missing out on potential business.
Twitter’s success will be marked with a number of developments in 2010. The introduction of a geo-location service to allow companies to pinpoint their customers, will provide an innovative platform for business development. As an additional function, tweets are set to be ranked by all major search engines, increasing visibility of social network presence.
As an effective PR and communication channel, brands are now realising the fundamental value of implementing a strategy behind the face of their social accounts. Without a clear road and light at the end of the tunnel, a brand risks seriously damaging their reputation.
I work hard with clients to ensure that all aspects of their marketing strategy are well constructed. A common mistake that I discover is that social campaigns can be seriously affected unless the brand website is built around user success. Social media is about achieving initial contacts and interest, the website is where the brand sells.
There are a number of websites available online to help you identify how to approach the social market, most notably Mashable. However, if you are still struggling to produce an effective strategy designed around brand success, than why not get in touch and see how I can help make 2010 a social success for all.