Thinking about creating a website or simply redesigning an outdated one? Consider this….what makes a successful website? Is it the immense use of flash that astounds your visitors for a minute before leaving, or implementing a user journey designed towards conversions?
Successful websites satisfy both business and customer needs. A website needs to define a balance of meeting customer needs while also increasing conversions. This can be achieved through detailed market research and discovering the way to influence users.
Creating user journeys builds trust that allows this medium to take its place as a valuable channel for customers to experience a product, service and brand.
There are two fundamental factors to consider with this approach: Content and functionality.
The content should create a welcoming environment that works together with the design. A complete design strategy will propose a journey that starts by influencing user interaction and concludes with answering the customer’s needs. This can be successfully executed obtaining valuable market research and establishing common influences with the target audience.
Even at an early design stage, ideas start to emerge for the kind of content and functionality required to meet the customer’s needs. Already we see a website forming that has user desirability at its core. Concepts such as design, layout and navigation all need to be agreed between the designer and copywriter to ensure the ultimate solution is created to take user experience to the next level.
The objective is to balance freedom and navigation using calls to actions that suggest an ideal journey for users and results in a conversion. Therefore becomes essential that content is structured around functionality of the website to enable a convenient and happy user experience.
Key benefits to this approach include:
• Easy navigation provides a simple platform for people to reach their desired destination.
• People who leave the site can return at a later date to continue where they left off, as and when their situation changes.
• With a gradual structure directed towards goals and objectives, the user is continually getting closer to answering their primary needs.
• You can influence and guide users through the experience.
• Calls to action significantly increase conversion rates
This method is not only built around anticipating the user’s needs, but also easily enables click-through statistics that help identify areas that people drop out and may need improving.
In need of advice on how to build a web design strategy focussed towards increasing conversions? Drop me an email and learn about the solutions we can provide.