It has been coming for a while, and now it has finally been confirmed……Online advertising has become the UK’s biggest advertising medium surpassing TV.
In the first half a year, online advertising grew to £1.75bn (4.6%), a record 23.5% of the total market share and a £82 million increase compared to last year.
An economically tough year forced a plunge in the overall spend in advertising by 16.6%, with the recession having severe impact on the property, automotive and recruitment sectors in particular.
The annual online advertising expenditure report figures suggest that advertisers are seeking more effective alternatives to have better control over their campaigns. With the digital market offering a range of means for advertising, there really is something for everyone.
The growth of video content has certainly played a part in triggering the online world of advertising. The internet has relayed the same affect of TV, by engaging readers to content, making advertising methods such as banners a bigger appeal to companies.
Viral campaigns have proven to be a productive way of easily promoting your services and at a relatively cheap cost too. Other methods like email and search marketing and the fact that more consumers are attracted to the convenience of buying online, have persuaded companies to use the digital market as their main source for advertising.
Google controls the majority of online advertising and their free tools present the opportunity to construct planned strategies through the use of PPC and analytics. Therefore it is crucial that organisations have effective campaigns installed to ensure their advertising potential is maximised.
With the digital world growing, make sure your business grows too! Take a look at the services we offer and see how we can help you meet your online ambitions.