So the Christmas season is fast approaching and brands are eager to remain one step ahead of competitors. As we continue to provide solutions for online exposure, there also needs to be an incentive to drive visitors into customers.
Within a competitive period, customers will undoubtedly be scouting around for the best deals. Future Blogging have therefore compiled a constructive list of promotional ideas to ensure your company attracts the desired customer base.
Bargain prices – any customer loves a bargain, so make the most of end-of-line productions or discounted ranges to make room for additional stock in the new year. Not in retail? Offer a first time low price for a repeat service that will influence customers to come back.
BOGOF & discounts – great deals produce more customers and more importantly encourage them to return. Buy one get one free or percentage savings are effective ways to get first time customers in the door.
Loyalty points – creating a loyalty scheme is a persuasive factor for returning customers. Obtaining points with every purchase that will eventually result in money off for customers is a driving force behind repeated sales.
Events – you can’t beat face-to-face value with consumers. Invite new and old customers along to a promotional or social event and create the ideal opportunity to pitch your sale.
Introduce a friend – the best way to attract better value customers, is via referrals. Offer a scheme that encourages your current customers to bring in new ones for you through additional incentives. The more customers in, the greater the sales!
Themed campaigns – what a great time to introduce a theme- Christmas! Present a festive, merry image that creates an inviting atmosphere for all your customers.
Tips and tricks – offering expert in-house opinion on industry topics can have a persuasive affect on your customers. Providing something for free can encourage customers to find out more.
Joint promotion – market with a competitor or alternative brand so that your proposal has a greater attraction. This way you increase your visibility and target the customers of both brands.
So with eight ideas to help get any brand’s promotion campaign kick-off, be sure to put your deals in motion. With only two months until Christmas, companies should really have a strategy in place to maximise sales and increase their customer base.
If you need an effective strategy quickly installed in time for the festive sales, don’t hesitate to get in touch before time runs out.