Google is launching its first major UK above-the-line advertising campaign, called ‘Gone Google’.
The campaign will break this morning across London locations and in newspapers and magazines to promote its range of Google Apps products for business.
Created by Google’s in-house creative hub in New York, the ads will also run for the month across US, France and Australia.
Apps such as Gmail and Google Docs are convenient and productive tools for businesses to organise and share information for free. With 25GB of storage on Gmail, business users have adequate space to store valuable resources in a secured environment.
Promoting throughout London, Google will make use of digital displays at London stations including Paddington, Liverpool Street and Victoria while also running as a large projection on the Thames Valley University building at the intersection of the M4 and M5.
Dave Armstrong, the head of marketing for Google Enterprise, said: “The idea is to have a breadth of media working seamlessly to deliver the sense of benefit for businesses in moving to a new model.”
The news comes in the week that Google claimed record profits of £1bn for the third quarter.
UK revenues were at £468m over the quarter, accounting for 13% of its total, which was slightly down from the 14% of total revenues it represented a year ago.
Paid clicks were up by 14% year on year over the quarter and up 4% on the previous quarter, while average cost per clicks were down 6% year on year.
Last week, Google also agreed a UK ad-sharing revenue deal with Channel 4 to include its long-form content for free on YouTube, as well as launching an auction-based ad model for YouTube videos for the first time.