Social networking phenomenon Twitter has hinted that advertising on their site could be a realistic addition. With 45 million users ‘tweeting’ their way around the site in order to promote their services, advertisement would act as an attractive proposal to generate extra revenue.
Twitter is an increasingly demanded service, being ranked the UK’s 27th most visited website at the end of last month. More businesses and employees are using the site for means of extending their contact base and create extra exposure for their own services.
Setting up a profile is free and easy, immediately opening the door to an endless market of consumers and fellow competitors. Promoting yourself through ‘tweets’, you can construct links taking your followers directly to your work and website.
Twitter would follow in the steps of other social networking sites such as Facebook, who introduced the new online advertising method back in November 2007. Companies are charged at a pay-per-click (PPC) rate, therefore if their advert fails to attract attention so will their expenditure.
Major companies worldwide use Facebook as an effective marketing tool for their brand. Coca-Cola, Microsoft, Blockbuster and Sony all use the site as an alternative method for exposing their name to the millions of users online.
As social networking sites continue to grow be sure that your business is taking full advantage of free exposure. If not ask yourself what you have to lose and the potential customers you could be dismissing.
If you need advice or tips on how to maximise your exposure on websites such as Twitter, Facebook or Linkedin then please get in contact with me at tom@futureblogging.co.uk and see how we can promote your brand more effectively online.