Break your normal marketing route & try viral video marketing

Viral media marketing is an alternative method for developing the awareness of your brand. Through ‘word of mouth’ type strategy, your product can reach thousands of customers in a short period of time.

This marketing technique is particularly successful within social networking sites. What starts off as small talk, generates into a mass audience with whom become informed of the product.

Creating viral videos are an effective way to bond with your audience. They can easily be uploaded to public broadcasting sites such as Youtube, where an audience of millions awaits.

With this type of strategy it is vital that you undertake your market research beforehand to ensure that you optimise your message within the most relevant mix. Viral media presents an ideal platform to demonstrate creativity and the option to make a memorable impression on your audience.

Make sure you promote the video in the best positive form. To successfully highlight your campaign, use effective headlines and tags so that your promotion is easy to find and identify.

Remember that just because you are using video as a means for communicating, does not mean that you can dismiss any comments received relating to your campaign. Use feedback to propel the way you commit to future campaigns and ensure that you produce maximum impact next time around.

Below is an example from Nestle on how to promote a product in a unique way, where by viewers remember a video through the light-hearted approach. It shows the last Kit Kat chunky peanut-butter bar being replaced by the new caramel edition.